Business Tips: Coupons

Written: 21-Sep-12 By: Matthew F.

Make sure you consider how customers may manipulate promotional coupons. We gave out coupons to offer $10 off a $20 card used to purchase other items. Some customers used the coupon to buy the card, buy $10 worth of stuff and then tried to cash in the remaining value of the card (so they essentially got everything for free). Make sure your promotion does not have unintended consequences.

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